Which parts of a creative project should I ask AI to help with?
Shelley Zalis asked Tyra Banks what she lets AI do and what she still insists on doing herself. It's a good question to answer before you connect an AI assistant to a creative project, so split the work into decisions you keep and support tasks you hand over.
Researching comparable projects is one kind of work. Choosing the story you want to tell is another. Organizing feedback and deciding which criticism should change the work are two more separate jobs.
Write a short assignment that covers both sides, something like "Find comparable formats and summarize the evidence. Do not choose the final concept. Give me the differences and unanswered questions so I can decide."
You can move that line as you learn. For a first test, keep the choices you care about most and assign a support task you can check against sources.
Afterward, see whether the output sharpened your judgment or just handed you more to sort through. If the research runs too broad, narrow the question. If the suggestions all look alike, go back to what the project is for. None of this requires handing over the whole creative process.