What should I do with a prediction that my industry will look completely different?
Ice-T imagined future audiences and performers that may look very different from today's. Those were predictions, and they aren't a timetable your team can plan around as fact. Write each one into a scenario note with a review date and see what it would take to come true.
List the conditions that would have to change for the prediction to happen. Audience acceptance, production quality, permissions and a viable business model are all candidates.
Pick observable signals. A headline doesn't equal repeat customer demand, and a demonstration doesn't equal a reliable service. Decide what evidence would make your team take the scenario more seriously.
Give the note a modest preparation step. You might test a relevant skill or look at a contract question. Reorganizing the whole department is more than the note calls for.
Also write down what would weaken the prediction. If no evidence could change your mind, you're recording a belief, and a belief won't help you plan. Keep today's commitments tied to what you know.
What to try this week
Find one prediction about your industry that people keep repeating and write it up as a scenario note: the conditions it needs, the signals you'd watch and a date to look again.