How do we keep AI champions from becoming an unpaid help desk?
Rollouts lean on the colleague who answers questions and fixes problems. Find out who that is, give the work a clear scope, and check with them before you call them the team's expert.
That help stays invisible when the organization only measures formal training and tool use. Ask where people go when they're stuck, then note who keeps showing up in those answers and what they get asked. A person who enjoys the tool doesn't have unlimited capacity to support everyone else.
Decide which questions belong with a peer champion and which go to a specialist or a formal support channel, and give the champion an escalation route so they aren't improvising policy. Build time and recognition into the role. Before you announce someone as the team's expert, check that they want the responsibility.
Use the repeating questions to improve your training and documentation. Informal generosity helps a team learn, but it shouldn't become the operating model by accident. A sustainable plan makes the contribution visible and gives employees more than one person to depend on.