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FQ AI Summit 2026

Separate Factual Corrections From Taste in Creative Feedback

My notes from attending the FQ AI Summit in New York, November 10, 2026.

Creative Review and AI Predictions

How should a team organize conflicting feedback on AI assisted copy?

Don't let every comment on a piece of copy land in one pile. Label each one first by the kind of decision it needs. Each kind gets settled a different way, and by a different person.

Creative review gets harder when every comment lands in one list. An incorrect product detail, an unclear sentence and a preference for a different tone don't need the same response. Sort feedback into factual correction, comprehension, required constraint and creative choice. If your organization already has a review process, use its own categories. Keep it light, since the point is to clarify the work.

Each type gets settled differently. Factual disputes go to an authoritative source, and the appropriate owner settles a required constraint. Where comprehension is uncertain, use reader feedback. A genuine taste decision stays with the person responsible for the creative direction.

Keep the rationale beside any consequential change, so a late stylistic revision can't bring back a claim you already removed. Then send the writer or production team one reconciled instruction. They shouldn't have to guess which reviewer wins.