How do I decide which parts of content creation should use AI?
On the media panel, the Oreo representative described using AI in concept development and testing while keeping real cookies and real people in finished product photography. That was one brand's choice and no rule for anyone else, but it's a useful model for sorting your own process into stages.
List your stages: research, concepts, testing, production, editing and distribution. For each one, decide what AI can help with and what stays out of the assignment.
Two places the line might fall
A workshop business might let AI turn approved notes into an outline, and keep it from generating an image that pretends to show a real class that never happened. A product business can use a concept illustration for one purpose and a photograph of the actual product for another.
Write the boundary down where the team will see it, with one example of acceptable work and one that should come back for review. Revisit it when the workflow changes. A boundary works better when someone can say what promise it protects than when it reads "use AI responsibly."