FQ AI Summit 2026
Content, Creators and Advertising
How to decide where AI belongs in content work, what to measure beyond views, and how to review ads and creator briefs.
My notes from attending the FQ AI Summit in New York, November 10, 2026.
- How do I decide which parts of content creation should use AI?Your Content Process Needs a Written Line for Where AI Helps
- What should I check before using an AI-generated product image?A Product Image Should Match What You Are Asking Customers to Believe
- How do I know whether another version of a content piece helps readers?Check That Each New Content Version Answers Something New
- How do I decide whether personalization adds value?Ask What Personalization Changes for the Person Receiving It
- What should we measure when testing an AI advertising approach?Choose the Business Question Before the Advertising Metric
- How can a brand protect its requirements without over-directing a creator?Brief a Creator on What Must Be True and What They Decide
- How do I judge whether content helped beyond attracting views?Judge a Piece of Content by the Action You Wanted After a View
- How can AI help develop a script while I keep ownership of the idea?Ask AI to Challenge a Script With Questions Before Rewriting It
- What should a media team check beyond whether an ad reaches the right audience?Check What Surrounds an Ad Placement and Who It Reaches
- How do I learn from AI generated creative variations?Change One Meaningful Variable in a Creative Test
- What needs deciding before a brand asks fans to help create content?What to Decide Before Fans Help Create Your Content
- What should I inspect when a creative asset is adapted into many formats?Audit the Product Detail That Survives Every Resize
- Can an advertisement be misleading even when its individual sentences are accurate?Read the Headline and the Image as One Promise to the Viewer
- What gives a brand content series a reason for people to return?Build a Content Series Around a Question That Can Develop
- How should a team learn from responses to its content?Treat Audience Comments as Questions Before Calling Them Insights
- What should happen when a creator disagrees with a brand's preferred format?Keep the Creator's Audience Knowledge in the Review
- Is a save, follow or share a better metric than a view?Match a Save, Follow or Share to the Purpose of the Piece
- How do we know when we have too many versions of the same content?Remove the Creative Variation That Adds No New Meaning
- How should I publish something I learned with AI when I am still a beginner?How to Publish What You Learned With AI as a Beginner
- How do we correct an error once a campaign has many versions in circulation?A Fast Moving Campaign Needs a Correction Route