FQ AI Summit 2026
Recommendations and Shopping Experiences
How to make recommendations useful and respectful, from budget limits and no-answer replies to letting customers correct the reason.
My notes from attending the FQ AI Summit in New York, November 10, 2026.
- How should a website serve someone who arrives halfway through their research?How to Write a Website Page for a Visitor With a Question
- What should a business check before expecting AI tools to understand its offer?Keep Product Facts Consistent Wherever People or AI Find Them
- Should a business automate the whole customer shopping experience?Decide Which Parts of Shopping People Want to Keep Doing
- How does a business decide when not to make a recommendation?Test Whether a Recommendation Helps Before Sending More of Them
- How should an AI-assisted service handle what it thinks a customer wants?Separate a Customer's Stated Constraint From Your Inference
- How can a recommendation experience learn from being wrong?Let Customers Correct the Reason for a Recommendation
- Does a detailed customer request authorize more personalized follow-up?Check What You May Do With a Detailed Customer Request
- How should a recommendation handle an option above the customer's budget?Answer the Budget Constraint Before Adding the Premium Option
- What information makes a product recommendation ready to use?Show Availability Where the Customer Makes the Choice
- What should a service say when there is no suitable recommendation?What to Say When No Option Fits the Customer's Conditions
- What changes when an AI shopping assistant can complete a purchase?Decide Which Purchase Steps an AI Shopping Assistant May Finish
- How can a brand help customers judge whether its product fits?Share Product Expertise That Helps Customers Judge Fit
- How do we examine whether a personalized experience feels intrusive?How to Review the Moment a Service Uses Customer Information
- What can a brand learn by asking AI services about its products?Record Where and How You Ask AI Services About Your Brand
- How can an anticipatory experience respect someone who does not want more suggestions?Give the Customer a Quiet Mode to Pause or Stop Suggestions